Advertorial
Launch System
A pre-sell page that turns cold search traffic into buyers. Built properly, launched properly, and yours to keep.
Most product pages ask a stranger to buy on the first click. An advertorial gives them the story first: the problem, the proof, the reason your product is the answer. By the time they reach your site, they're warm.
We build these for brands that already run their own Google Ads, or have an agency doing it, and want the asset without switching agencies.
Why an advertorial, and why now
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Search traffic is expensive and most of it lands on a page built for people who already know what they want. An advertorial fixes that mismatch. It reads like an article, not an ad, so cold visitors stay long enough to be convinced. It handles objections before the product page has to. And it gives you a second place to test angles, headlines and offers without touching your main site.
We build them in Funnelish, host them on your own domain, and track them so you can see exactly what the page is doing for conversion rate and cost per acquisition.
THE OFFER
WHAT'S INCLUDED?
One advertorial, written and built in Funnelish and hosted on your domain or subdomain. You bring the angle; we bring the copy, the structure and the build. You get a tracking guidance sheet so your team can wire it into your existing measurement. No campaign, no tracking install.
WHO'S IT FOR?
You already have a capable in-house team or agency running your ads. You want the asset, not the service.
TIER 1.
The
Page
WHAT'S INCLUDED?
Everything in The Page, plus a dedicated Google Ads search campaign to drive traffic to it, built in a separate sub-account so it sits cleanly alongside whoever runs your main account. We install or verify tracking (GTM, GA4, conversion actions) and launch it.
WHO'S IT FOR?
You want the advertorial working end to end: page, traffic and measurement as one built thing.
TIER 2.
The
System
WHAT'S INCLUDED?
Everything in The System, plus full keyword and angle research with a ranked shortlist of three to five future advertorial angles. We manage the campaign for a defined period after launch, then hand it over with everything documented.
WHO'S IT FOR?
You're treating advertorials as a channel, not a one-off. You want the pipeline and the early optimisation, not just the launch.
TIER 3.
The Launch
Programme
WHAT'S INCLUDED?
Further advertorials, priced per page, available on any tier. On The Launch Programme they're built from your ranked shortlist, which is what makes expansion fast.
WHO'S IT FOR?
Any tier, any time.
ADD ON.
Additional
Pages
WHAT WE'LL NEED FROM YOU
| Access / Setup | Tier 1 | Tier 2 | Tier 3 | Notes |
|---|---|---|---|---|
| Funnelish account (client’s subscription, we work in it) | Required | Required | Required | We walk them through setup, around 15 minutes. |
| Domain or subdomain, connected to Funnelish | Required | Required | Required | e.g. discover.brand.com, one-time DNS step, guided. |
| Google Ads: MCC link + sub-account for the advertorial campaign | — | Required | Required | Clean separation from any incumbent agency or in-house team. |
| GTM access | — | Required | Required | Tracking install / verification. |
| GA4 access | — | Required | Required | Tracking install / verification. |
| Tracking guidance sheet (we send, their team implements) | Included | — | — | Replaced by full install on Tiers 2–3. |
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Book a call to discuss your first advertorial
Tell us the product and the angle you have in mind. We'll tell you which tier fits and what it would take to launch.

We also appreciate the open and transparent communication we always have while working together, and that the collaboration is super personal and a lot of fun. It's good to know that we are in good hands and that the agency takes our business success as seriously as we do.
Jonas
Working with him has been a game-changer for our business—he’s multiplied our revenue while bringing fresh, actionable ideas to the table. This has allowed us to focus on other key areas of growth.
Thank you, Jeremy - your expertise and dedication are truly appreciated. Looking forward to many more years of collaboration!”
Bea

They truly feel like an extension of our team and provide the right guidance to optimize our performance via Google.
They also take a broader view of what's happening with the rest of the landscape to determine how to adjust our Google strategies in response. I highly recommend Y&D!”
Cody Stapleton
Not Sure What Level of Support You Need?
Not sure which option fits? Whether that's full management, the In-House Accelerator, an advertorial build, or a direct conversation with our founder, the first call is usually where that becomes clear.




