Advertorial
Launch System
We are now opening advertorials up as a standalone, tiered offer for brands whose Google Ads we don’t manage currently.
THE OFFER
WHAT'S INCLUDED?
Advertorial written & built in Funnelish, hosted on the client’s domain/subdomain. Client brings the angle. Tracking guidance sheet included for their team. No campaign, no tracking install.
WHO'S IT FOR?
Brands with a competent in-house team or agency already running their ads, they want the asset, not the service.
TIER 1.
The
Page
WHAT'S INCLUDED?
Tier 1 + dedicated Google Ads search campaign (via MCC link + sub-account) + tracking installed or verified (GTM, GA4, conversion actions) + launch.
WHO'S IT FOR?
Brands that want the advertorial working end to end: page, traffic and measurement as one built thing.
TIER 2.
The
System
WHAT'S INCLUDED?
Tier 2 + full keyword & angle research with a ranked shortlist of 3–5 future advertorial angles + post-launch management window, then a documented handover.
WHO'S IT FOR?
Brands treating advertorials as a channel, not a one-off, they want the pipeline and the optimisation, not just the launch.
TIER 3.
The Launch
Programme
WHAT'S INCLUDED?
Further advertorials at a per-page price, available on any tier. On Tier 3, built from the ranked shortlist, which is what makes expansion fast.
WHO'S IT FOR?
Any Tier, any time.
ADD ON.
Additional
Pages
WHAT'S NEEDED FROM THE CLIENT
| Access / Setup | Tier 1 | Tier 2 | Tier 3 | Notes |
|---|---|---|---|---|
| Funnelish account (client’s subscription, we work in it) | Required | Required | Required | We walk them through setup, around 15 minutes. |
| Domain or subdomain, connected to Funnelish | Required | Required | Required | e.g. discover.brand.com, one-time DNS step, guided. |
| Google Ads: MCC link + sub-account for the advertorial campaign | — | Required | Required | Clean separation from any incumbent agency or in-house team. |
| GTM access | — | Required | Required | Tracking install / verification. |
| GA4 access | — | Required | Required | Tracking install / verification. |
| Tracking guidance sheet (we send, their team implements) | Included | — | — | Replaced by full install on Tiers 2–3. |
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Book a call to discuss Google Ads for your D2C Brand

We also appreciate the open and transparent communication we always have while working together, and that the collaboration is super personal and a lot of fun. It's good to know that we are in good hands and that the agency takes our business success as seriously as we do.
Jonas
Working with him has been a game-changer for our business—he’s multiplied our revenue while bringing fresh, actionable ideas to the table. This has allowed us to focus on other key areas of growth.
Thank you, Jeremy - your expertise and dedication are truly appreciated. Looking forward to many more years of collaboration!”
Bea

They truly feel like an extension of our team and provide the right guidance to optimize our performance via Google.
They also take a broader view of what's happening with the rest of the landscape to determine how to adjust our Google strategies in response. I highly recommend Y&D!”
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