Services.
What We Do
No templates. No guesswork. No unnecessary tactics.

We replace assumptions with real data, reduce wasted spend, and build strategies based on what actually drives growth, not recycled agency playbooks.
More importantly, we take Google Ads off your plate. No more second-guessing performance or losing time trying to manage it yourself. You get clarity, control and the confidence that it’s handled properly, freeing you up to focus on growing your business.
Our services are built around performance, transparency and long-term results. No bloated retainers. Just what your business needs, when it needs it.

Google Ads for D2C Brands
Our Core Service
Google Ads for Ecommerce brands is the heart of what we do.
Most of the brands we work with have either tried Google Ads before and struggled to make it profitable or reached a point where performance has plateaued and scaling feels risky.
Our role is to bring structure, clarity and experience to the channel, turning Google Ads into a reliable part of your growth engine rather than a constant source of frustration.
THE PROCESS
Every partnership starts with a deep dive into your business, not just your ad account.
We look at how your Ecommerce store actually makes money, your products, margins, markets and growth goals, alongside historical ad performance. This allows us to identify what’s working, what isn’t, and where budget is quietly being wasted.
Only once that picture is clear do we define KPIs and agree a direction forward.
1.
Getting Started: Strategy Before Spend
No two Ecommerce businesses are the same, and neither are their Google Ads strategies.
Your campaigns are built around your specific markets, whether that’s the UK, Europe, the US or a combination, taking into account local search behaviour, buyer intent and cultural nuance.
Our multilingual team ensures campaigns are aligned properly for each region, while still feeding into a single, cohesive growth strategy that balances short-term performance with long-term sustainability.
2.
A Strategy Built Around Your Market
Strong Google Ads performance doesn’t come from setting campaigns live and hoping for the best.

Day-to-day management focuses on constant refinement: improving efficiency, reducing wasted spend, and scaling what works at the right time. We continuously test ad copy, analyse search terms, adjust bids and budgets, and respond to changes in competition, seasonality and the platform itself.
It’s this ongoing attention that keeps performance moving in the right direction, even as conditions change.
3.
Ongoing Management & Optimisation
You’ll never be left guessing how your ads are performing or why decisions are being made.

Reporting is clear, transparent and focused on insight, not vanity metrics.
We explain what’s working, what isn’t, and what’s being improved next, so you always understand the direction of travel and the reasoning behind it.
4.
Clear Reporting & Honest Insight
Depending on your plan, you’ll have regular strategy calls to review performance, discuss learnings, and plan next steps, whether that’s scaling spend, entering new markets or supporting upcoming launches.
You’ll also have direct Slack access to our team, meaning questions get answered quickly and communication stays open without waiting for the next scheduled call.
Don’t think we need to mention plans here, as we don’t have specific plans which may confuse prospects. Management is tailored to the business and what they need.
5.
Regular Strategy Calls & Direct Access
For some D2C brands, Google Ads performs best when supported by additional channels, but only when the data supports it.
Where appropriate, we may introduce:
- Microsoft Ads, to capture additional high-intent search traffic, often at lower cost
- Advertorial creation, used selectively to educate, warm traffic and improve conversion efficiency
These are not sold as standalone services. They’re introduced only for existing Google Ads clients, and only when they strengthen the overall strategy and commercial outcomes.
6.
Supporting Channels (Used When They Add Value)
Book a call to discuss Google Ads for your D2C Brand

One on One Coaching
Strategic Support Without Full Management
Not every business needs full Google Ads management and that’s fine.
Our one on one coaching is designed for businesses and in-house teams who want clear, experienced input without committing to a long-term retainer. It’s particularly useful when you need clarity before scaling, a second opinion, or help making sense of conflicting advice.
This is practical, hands-on strategy not generic coaching.
THE PROCESS
What Coaching Sessions Focus On
Sessions are shaped around your priorities, but often cover areas such as account structure, performance issues, scaling decisions, and whether additional channels or formats are worth testing at your current stage.

Sometimes the most valuable outcome of a session is being told what not to do before time or budget is wasted.
How Our Sessions Work
Coaching is delivered one on one with Jeremy, in focused sessions that cut straight to the point.
There’s no script and no upsell. You bring the problem, the data or the question and leave with clear direction on what to fix, test or prioritise next.
You may need help on a specific topic or area that’s why we also offer we offer flexible options to suit. Book a full course or a block of sessions, tailored to your needs and built around your goals.
For founders that don’t require full management or need to take part in a full 12 week programme our one-hour blocks are fully customisable to your needs whether it’s strategy, planning, optimisation or anything else.
What's Included
- Tailored 1:1 consultancy designed around your specific needs
- The ability to purchase a block of hours upfront (e.g. 5, 10, or custom)
- Choose only the areas of support you need (e.g. strategy, audits, setup, optimisation, training)
- Draw from modules within the 12-week programme, fully customised to you
- Use your hours flexibly across sessions
- Ongoing support via Slack with continuous communication throughout
- The ability to add additional hours

We also appreciate the open and transparent communication we always have while working together, and that the collaboration is super personal and a lot of fun. It's good to know that we are in good hands and that the agency takes our business success as seriously as we do.
Jonas
Working with him has been a game-changer for our business—he’s multiplied our revenue while bringing fresh, actionable ideas to the table. This has allowed us to focus on other key areas of growth.
Thank you, Jeremy - your expertise and dedication are truly appreciated. Looking forward to many more years of collaboration!”
Bea

They truly feel like an extension of our team and provide the right guidance to optimize our performance via Google.
They also take a broader view of what's happening with the rest of the landscape to determine how to adjust our Google strategies in response. I highly recommend Y&D!”
Cody Stapleton
Not Sure What Level of Support You Need?
If you’re unsure whether full management or strategic coaching is right for you, that’s usually the first conversation worth having.
We’ll help you understand where your biggest opportunities sit, what level of support makes sense, and whether now is the right time to scale.




