The In-House
Accelerator
We Bulid it. You Learn it. You Own it.
Most agencies are built to keep you dependent. This programme is built to make you independent.
The In-House Accelerator is for brands that want their Google Ads built properly, and then want to run it in-house. We set the account up as if it were our own, teach you how to think about Google Ads in a structured way, and progressively hand over the controls until you’re driving, with us on standby.
No black box. No retainer you’re afraid to cancel. An account you actually understand.
THE PROCESS
Every engagement starts the same way our full management does: a deep dive into your business, not just your ad account. Products, margins, markets, growth goals, historical performance.
You can’t hand over an account that was never built properly in the first place. So we build it properly first, then we hand it over at the pace that suits your business. The phases below aren’t a fixed calendar; you move on when you’re ready, not when a date says so.
PHASE 1

WE BUILD IT AND RUN IT
For the first phase, we operate exactly as we would for a full-management client. KPIs defined, tracking and measurement done right, campaign architecture built around your markets and margins. Weekly calls, direct Slack access, full reporting.
This is deliberate. A handover only works when what’s being handed over is worth owning, so we build the infrastructure and architecture that will support your work later: clean data, a logical structure, and a record of every decision and why we made it.
PHASE 2

WE HAND IT OVER
Once the account is stable, the cadence changes. You start making the moves, with us reviewing. You’ll learn to read the account the way we do, when to act, what the data actually says, and just as importantly, when to leave it alone. Sometimes the right move is no move. Knowing that is half the skill.
PHASE 3

YOU DRIVE WE NAVIGATE
By now you’re running the account. We move to a monthly call plus ongoing Slack support for ad hoc questions, a second pair of expert eyes when something looks off, a sense-check before a big decision, a fast answer when Google does something unexpected.
Stay in this phase as long as it’s useful. Some brands keep us on standby indefinitely; others fly solo. Both mean the programme worked.
WHAT YOU'RE LEFT WITH
An account built to agency standard. A structured way of thinking about Google Ads instead of guesswork. A management rhythm you can actually follow week to week. And a team on Slack that already knows your account inside out, whenever you want us.
Circumstances change. Your in-house marketer leaves. Peak season arrives and you’d rather we simply take the wheel. At any point, you can switch to full management, and switch back again when it suits.
Any phase, any direction, any time. That’s the point.

We also appreciate the open and transparent communication we always have while working together, and that the collaboration is super personal and a lot of fun. It's good to know that we are in good hands and that the agency takes our business success as seriously as we do.
Jonas
Working with him has been a game-changer for our business—he’s multiplied our revenue while bringing fresh, actionable ideas to the table. This has allowed us to focus on other key areas of growth.
Thank you, Jeremy - your expertise and dedication are truly appreciated. Looking forward to many more years of collaboration!”
Bea

They truly feel like an extension of our team and provide the right guidance to optimize our performance via Google.
They also take a broader view of what's happening with the rest of the landscape to determine how to adjust our Google strategies in response. I highly recommend Y&D!”
Cody Stapleton
Not Sure What Level of Support You Need?
If you’re unsure whether full management or strategic coaching is right for you, that’s usually the first conversation worth having.
We’ll help you understand where your biggest opportunities sit, what level of support makes sense, and whether now is the right time to scale.




